Boldly Brilliant

THE BOOK

Break Through to a 7-Figure Income with Beauty Industry Expert Amy Laura Carter

Amy has been featured in…

A powerhouse playbook for ambitious beauty entrepreneurs ready to level up.

What do I need to do to get started? How do I recruit better team members? Why am I not making the money I deserve? How do I strike a better work-life balance?

If you’ve ever asked questions like this…

...Boldly Brilliant is the business blueprint you’ve been craving.

What sets this book apart from other business books is the incredible focus on self-care and hands-on templates designed specifically for the beauty industry.

Plus, when you order and register your purchase below, you will get my companion guide that dives even deeper into the strategies shared in the book!

When you purchase the book, you'll also get the brand new Boldly Brilliant Framework™ for FREE.

The Boldly Brilliant Framework is the companion product that my team and I created based on the blueprint in the book.

We’ve pored through each chapter and expanded on each of the concepts with video trainings and complimentary action sheets so that you can take every strategy in the book and make them a reality in your actual business.

Let’s face it, trying to use a spreadsheet inside a paperback just isn’t going to cut it.

The Boldly Brilliant Framework gives you access to the real deal!

ORDER NOW & GET THE Boldly Brilliant Framework™

Complete the form below to get access to this BRAND NEW, amazing program that accompanies the book.

Purchase a copy of Boldly Brilliant and then take a screenshot of your receipt. If you received the book from one of our events, please take a selfie with the book or a picture of the order form.

Complete the form below to register your book & to get FREE access to the companion product.

If you love the book, be sure to share this page with a friend so they can grab their copy and access the FREE Boldly Brilliant companion guide too!

"This is not another impractical business book. Amy is real, raw, and relatable as she shares her lived experiences as a business owner. This includes the highs, lows, and everything in between. She is committed to helping other business owners learn from her experience and grow as individuals, leaders, and entrepreneurs. The real-life stories paired with practical tools and advice can be easily implemented into any business."

"I have been working with executives and entrepreneurs for over 30 years as a business consultant. EVERYONE wants a 'how-to' manual. Most of them are missing simple instructions on how to succeed by building the structures and teams to go from great idea to new results. Amy Carter has written more than a book on how to succeed. She takes you on her own journey to success. By revealing the good, the bad, and the ugly of building a successful business, Amy shows you how to build a business you will love and how to discover YOUR unique path to success. By following the instructions in Boldly Brilliant you will add speed, depth, and power on your path to success. This book is worth 10X the price for Amy's wisdom, guidance, and inspiration. Buy and apply."

"Your life will not be the same after reading Boldly Brilliant. Although my business was successful, behind the scenes I was working six days a week (four days behind the chair in the salon) and running myself into the ground with absolutely no systems in place. Now I have systems in place, a well-run salon and great work/life balance. Boldly Brilliant not only will help you in your business, but can benefit your personal life too."

"Boldly Brilliant is a real game changer for your business. This book will save you years of trial and errors. Follow each chapter and do the work and then watch your business and life grow exponentially."

In these pages, you will find resources and strategies to step into your role as a 7-figure beauty CEO,

whether you are a seasoned salon, beauty spa, or medical spa owner or just getting started.

Here’s what you will find inside…

Chapter One: Your Business Success Starts With You
Chapter Two: Planning Your Future
Chapter Three: Preparing to Bring in the Right Team
Chapter Four: Recruiting Systems, On-Ramping, and Retaining Team Members
Chapter Five: Taming the Money Monster
Chapter Six: Marketing - Sharing the Love
Chapter Seven: The Fun of Driving Sales
Chapter Eight: Effective Business Environment/Operations
Chapter Nine: What’s Your Next? Take Action Now

Plus, when you order your book today, you’ll also get access to our Boldly Brilliant Framework by completing the form on this page.

Amy has written this business manual to help other growing entrepreneurs reach their dreams.

No other business book addresses the specific problems of the beauty industry and lays it out step-by-step the way that Boldly Brilliant does.

You deserve to love what you do AND make bank while doing it. Amy Carter is your no-B.S. coach, walking you through proven strategies and heart-to-heart wisdom to help you maximize your potential without burning out.

Scale Your Beauty Business Now

"What I love about this book is how Amy focuses not only on growing your business but also on shifting your mindset. She provides actionable tips for scaling your business, positioning your brand, and confidently stepping into your leadership role. It’s all about owning your success and stepping up as the leader you’re meant to be. Amy’s advice feels incredibly personal and approachable, making it easy to relate to and apply in your own business. Whether you’re just starting out or looking to grow your venture, Boldly Brilliant offers valuable strategies and inspiration to help you lead with confidence and purpose. If you're ready to take your business to the next level, this book is a great place to start."

"Amy Carter has delivered one of the first practical guides for owners aspiring to run a sustainable and profitable salon or spa. Amy combines her expertise as a beauty consultant and salon and spa business owner to create strategies to overcome the day-to-day challenges for running a salon and spa effectively, along with the mindset shift needed to truly walk in the path of a CEO. Her book is packed with valuable insights and tools to take the first steps in creating the sustainable company you’ve always dreamed of!"

"Starting a business can be daunting—I've personally asked myself questions like, “Where do I even begin?” and “How can I succeed while still enjoying my life?” Amy’s step-by-step approach not only tackles these challenges head-on but also provides practical strategies to build a thriving, profitable business. What truly sets this book apart is its focus on self-care and work-life balance. It’s not just about making money—it’s about finding joy, fulfillment, and creating a life you genuinely love. Amy’s wisdom is like having a personal mentor cheering you on, reminding you that success and happiness are not mutually exclusive."

About Amy Laura Carter

Amy Carter is a beauty industry leader, entrepreneur, and business coach dedicated to helping salon, spa, and med spa owners achieve lasting success. As the Principal & Founder of Empowering You Consulting, she specializes in guiding businesses to expand their client base, increase profits, and build strong leadership teams.

A former salon owner who scaled two businesses beyond seven figures, Amy’s expertise has earned her partnerships with Wella, Cosmoprof, Meevo, and SalonBiz and recognition on Salon Today’s Top 200 list for 17 years. She is also a sought-after speaker at industry events, including IBS, America’s Beauty Show, Premiere, IECSC, Data Driven, and PBA.

Amy is the author of Boldly Brilliant: How to Break Through to a 7-Figure Income, where she shares her formula for success. Salon, spa, and med spa owners can connect with Amy for expert coaching and mentorship to elevate their business.